Firstly thank you for take the time to visit MemAuth, especially in this difficult time when so many people and businesses are suffering incredible headwinds.
So why launch a business at this time? Whilst being fortunate enough to not depend on the success of this business, I saw in other activities the blatant abuse of organisations purporting to be members of an Associations and the industry damage they caused.
In my activities I work with several industry Associations and Peak bodies that represent that industry. They serve a critical purpose in the development of that industry. In order to survive a critical element funding is via membership dues from the members they service. Without that source of revenue the Association become ineffectual to the detriment of the industry.
So, we got thinking about defining the problem and various outcome. Fundamentally we wanted a solution that drove industry participants to join an Association, remain members and add value to their membership. At the same time we wanted a solution that enabled end users; those who take services from those organisations in that sector to clearly, quickly and easily identify those companies that are member of that industry association. By being members, they can be help to account, standards can be assured and end users have greater confidence in their selection. This can correlate to shorter buying cycles, increased margin and hence profitability for that member.
Quite simply the best solution is in one way or another to be able to have a MEMber AUTHENticated real time so that anyone can clearly and instantly confirm the membership status of any organisation. In that methodology the concept of MemAuth was born.
Without describing the solution in our mind there are three key stakeholders; the Association, the members and end users. For each their needs and expectations can differ greatly.
Let’s explore them;