A core challenge of the online world is ensuring trust. The past 18 months have done nothing to enhance trust on the Internet, with the rapid and effective spread of misinformation. So, regardless of what the organisation does, establishing trust is of paramount importance.
But how is that achieved?
With web browsers the symbolic lock on the the URL, is starting to be understood by many of a symbol of trust.
This is referred to as SSL (Secure Sockets Layer). It is key for credit card transactions and all critical information. For those technically interested or minded, this simply means the connection between you browser and the the host (server) where the content is located is encrypted. This provides two benefits; the content cannot be revealed (such as confidential information) and cannot consequently be modified. It does not mean however that the content can be trusted. It simply means the connection is trusted.
As we have moved to online living with business applications and personal information in the cloud privacy and security is of fundamental importance.
So what is the parallel between this and MemAuth?
Well, in so many ways it is identical. If there is a relationship between a organisation, as represented by an image and a third party then surely it is of equal importance to establish the relationship is real, a trusted relationship. The is where MemAuth, MEMbership AUTHentication is of benefit. It clearly establishes that relationship is of a trusted nature. The entity displaying that image actually has a verifiable and trusted relationship with that organisation. Any entity that does not display that symbol of trust should be treated accordingly and not trusted.
Just as the lock establishes a relationship, the instantly verifiable watermark, linking to an equally verificable unique online certificate also confirms the trusted relationship.
When we created MemAuth we had a simple use case in mind, an association between Associations and Members, but we are seeing more and more requirements.
Regardless of the online use, it pays to ensure trust is front of mind.